Whether you are starting a business or making one grow, you need new clients. A continual flow of them.

You can get new clients buy paying for advertising/marketing or you can develop systems that generate free business.

Both work.

Both need to be tested and measured. You could be surprised by the results.



It's like comparing your paid Google Adwords campaign and your unpaid SEO campaign.

I have found businesses that have a budget for advertising and rely heavily on that to get new business. The same firms never explore developing positive internal customer experiences that lead to free referral work.

Many business people have a belief that unless you pay until it hurts, that the advertising couldn't be any good.

Consider tracking the results of your paid and free marketing.

Yes, I said free marketing. Here's something you can 'test and measure'.

This is a video of one of our 3X3 System graduates who gets ALL his new business from a simple FREE system.



Do you have a system for you and your staff to ask for referrals from every happy client? Requests for referrals can be gentle and inoffensive. As you know, nothing beats a referral – you always win those quotes, don’t you.

Here is a FREE gift.

FREE Marketing.

who do you know cardsThe ‘Who do You Know cards’.

These cards are a selection of what to say to get referrals.

They are for you to say to every person you are working with or have worked with. They give people the opportunity to ‘share the love’ by giving you the name of somebody they know.  Many others might enjoy good service like they do.

Click here and I will send you a FREE Excel file to adjust for you your industry and print on light card.

Print the cards off. Cut them up. Select the ones you feel comfortable saying.  Use them as bookmarks in your diary to remind you to ask for a referral everywhere.



Don't worry about getting lost. Click here to get back to 'The Six 'B's of consistent business' resource page.


The ‘Six ‘B’s’ of consistent business’ links are:

  1. Does your business have an 'Expense Ballast' or do you worry all the time?
  1. What has your ‘balance of small and large jobs’ got to do with having consistent work?
  1. What is your balance of paid marketing vs FREE marketing?
  1. Like Kelloggs, what’s your balance of high profit jobs vs low profit jobs?
  1. What is the secret weapon - your 'Growth Ballast'?
  1. Why does cash flow consistency need a balance of small and large clients?



These testimonials are from those who receive Paul's humorous report.

They are enjoying those 'tiny bits of information' and are now getting 'more local work - without advertising'.

Why not join them. Fill in for FREE Updates:

Hi Paul,

Thank you for your time, advice and knowledge today. And thanks for lunch too! I have now made the final payment installment. It's always great to work with you and I am very appreciative.

You make me not just a better businessman but a better person overall. I now have many things to ponder. Thanks for helping me on my life journey.

Kindest regards,

Craig Cook

Atlantis Plumbing info@atlantisplumbing.com.au

Click here for heaps of testimonials and videos »


Hi Paul,

I just wanted to say that I’m usually busy in my business and my inbox gets lots of ‘newsletters’ from people. I don’t have time to read them – I usually delete them.

But your reports are different. I was sceptical at first, but they put a smile on my face (we must have a similar sense of humour). I find myself stopping to read them, for two reasons:

1. You add a ‘human’ face to your reports; I identify with the stories you tell, to make your point, and 2. They always contain useful hints and tips I can use in my business.

I appreciate your generosity with your ideas.

If you are considering subscribing to Paul’s reports, Please don’t hesitate, just do it – it’ll put a smile on your face and dollars in your bank.
Tony Mathot

Tony Mathot

Dakota Cleaning Solutions