Business coaching is having someone who walks with you as another set of eyes to make sure you reach the goals you set for yourself in business. Someone who applies their specialities to enhance what you don't have.
None of us finds it easy to see ourselves as others see us. That is why we need a business coach.
Let's face it. None of us are good at everything. We need to swallow our pride and LISTEN to someone who has our best interests at heart. Then act accordingly - even if it is against our natural inclinations (and that's hard).
Coaching definition not needed by CEO of Google. Untrue.
Even the CEO of Google needs a coach: