Best advertising campaigns?
Are you wasting money advertising?
How can you tell?
Yep, you might as well set a match to your money, and burn it.
Sorry to be rude . . .but
Why are you throwing your hard earned cash at advertising that doesn't work?
or are you?
That's usually all business people have to measure the effectiveness of any
Why do business people give time and energy to research other things, but never
their promotion spending?
How do I know this?
I've surveyed dozens of small business owners, looking at their sales and marketing, and you will be shocked at what I found.
They have been spending heaps getting the phone to ring.
Most had at least 5 different forms of marketing spend but
only 4% of businesses had a 'new enquiry source tracking system'.
Ignorance is bliss? . . . I don't think so.
What's Mark Twain got to do with advertising?
Mark Twain said 'Get your facts first . . . then you can distort'em as much as
Once you get the facts - they can be scary.
Lets say you spend $12,000 with Yellow Pages, Google or the local paper over a year.
Say you got 100 new client enquiry calls from that source . . . every new enquiry
cost you $120.
It gets worse.
If it's 10 new enquiry calls, then each call cost you $1200.
And you haven't made a sale yet!
But how would you know . . . you haven't been tracking it.
Enough to do something about it?
Best advertising campaigns come from 'Test and Measuring your results
Here's a freebie for you. Click here: Valuable Source Code Tracka and download my free 'Source Code Tracker'.
I'll send you a whole sheet of tracking tables you can alter to suit your marketing efforts.
What do you do with it?
Put it next to your phone or stick it in your diary so you can remember to ask each enquirer where they got your phone number from.
Why don't I just ask at their quote or first appointment? I hear you say.
It's too late.
They've forgotten where they found your number - why should they care anyway?
Always ask at the initial phone call;
after all, they're sitting in front of your ad then.
Keep getting the info for 3 months, then summarise your tracking results. Add up the call numbers of every advertising source you have.
Here's the fun bit.
Free up your cash.
Sharpen your pencil. Cut those advertising dollars that are under performing.
Now you can re-invest those marketing dollars in places that do work.
Don't take my word for it.
"I desperately needed to expand our customer base . . . I had no skills in
marketing or sales, I was at a loss.
Paul's 'The Secrets of Getting In' programme came at the right time . . . our new business will result in a 20% growth as a direct result.
Jeremy Paterson. Director, KJR Drafting Sydney
Want HEAPS of other folk with their testimonials? (even some videos?; some have even asked that you be told their phone number, so you can call them to check me out!) Click here
Now you can target those big firms you'd just love to get regular work from?
'Getting In' never looked so good.
Why shouldn't you get in, for your piece of the pie?
Why not email me for a taste of this 10 session programme?
You'll wonder why you wasted sooooo much money advertising after all.
Make every day matter,
© Paul Johnson 2013 www.missingpiecemarketing.com.au