Advertising Ideas for small business

People buy on emotion FIRST.


Picture this… 

Sad music playing in the background… starving_child
Only to be over shadowed by the sadness and pain … 
Helpless mothers waiting patiently by their sick child’s death bed… 
Children who haven’t had the luxury of a clean, disease free glass of water for weeks…  
All strategically put together in a sequence to manipulate you in to parting with your money… 
Sounds quite underhand right? 
Read more ...

What is networking going to do for my business?

what is networkingIsn't networking, all breakfasts and business cards?



As you know we held a unique event recently. Australia now has an Industry Networking Event. We bring together the 'white collar' professionals (the suits) and the 'blue collar' business owners.
And people have already made good money from it.what is networking


I know you've been to those breakfasts and dinners, met a bunch of people, collected a bunch of business cards and nothing came of it. Am I right?

Nobody called.what is networking


What is networking anyway?

Well here's the secret - that's not the way it works with networking. It's all about relationships.

Read more ...

How to promote your business by saying 'no'.

Grumpy NO face cartoon

"Are you crazy Paul?"

"Why would I say no to work?"

Stay with me, I begin to make more sense.

I know, you've spent a lot of money to make your phone ring and get enquiries from the internet, but every business should be saying 'no' to 5% of their enquiry calls most of the year.


Read more ...

Cost of advertising - is it killing you?

This is a true story.

Have you ever tried to prove somebody wrong?

cost of advertising - nil - 3X3 System worksMeet Al.

I arrived at Al's place recently to present Session 2 of 'The Secrets of Getting In' course. I was met, with him standing in his livingroom holding a wad of $50 notes in his hand.

I said "No Al, you are not due to pay me this week"

He said "Stop Sir," (he likes to call me Sir)  "and listen to my story" he said.

"Last week I was mentioning to some business friends that I was doing this course with you (and mentioned how much money I was investing)" he said. "Both guys told me I was a fool and that I may as well cost of advertising - nil - 3X3 System works take my money, put a match to it and burn it."

Cost of advertising is expensive, so I was glad last week when you showed me the '3X3 System' of boosting my local work - without advertising.

"But, after being bagged out by my friends, I wanted to prove you, wrong.

Read more ...

How to advertise my business?

Advertise smarter, not harder.

I hope you enjoy this report. If you would like to hear more like it, just fill in the form below and I'll send you a valuable report called

"17 ways advertising companies can ripp you off!"

Email Marketing You Can Trust


Permeate Free milkDo you advertise your business as 'Permeate Free'?

Why not? The milk companies and big retailers are making a fortune out of it.


Well, it's because of 'Conscious Consumerism'. People are getting very aware of the additives that go into their food - and they feel uncomfortable about that.

They have a problem - unknown food additives.

The smart marketers caught on to the problem and advertised to make their customers feel safe. 

"Our milk is Permeate Free".

Now up till recently none of us knew anything about permeates in milk. Now, we are made conscious of a possible threat to our safety and we react by buying 'the safe milk'.

But some of the public has caught on. ALL milk is 'Permeate Free'.

But others still buy the 'Permeate Free' - just in case!

How to advertise my business? What has this got to do with my advertising?

 Stay with me for another story - you'll be surprised.

Read more ...
Page 1 of 3

Are you sick of chasing people for money? 

FREE Resource Kit:

 debt recovery tool kit

Click on the tool kit above or here to access FREE resource kit

 cash flow

Click on the image above - to get the whole story..

Testimonials . . .

These testimonials are from those who receive Paul's humorous report.

They are enjoying those 'tiny bits of information' and are now getting 'more local work - without advertising'.

Why not join them. Fill in this simple form below:

Emails You Can Trust

Hi Paul,

Thank you for your time, advice and knowledge today. And thanks for lunch too! I have now made the final payment installment. It's always great to work with you and I am very appreciative.

You make me not just a better businessman but a better person overall. I now have many things to ponder. Thanks for helping me on my life journey.

Kindest regards,

Craig Cook

Atlantis Plumbing

Click here for heaps of testimonials and videos »


Hi Paul,

I just wanted to say that I’m usually busy in my business and my inbox gets lots of ‘newsletters’ from people. I don’t have time to read them – I usually delete them.

But your reports are different. I was sceptical at first, but they put a smile on my face (we must have a similar sense of humour). I find myself stopping to read them, for two reasons:

1. You add a ‘human’ face to your reports; I identify with the stories you tell, to make your point, and 2. They always contain useful hints and tips I can use in my business.

I appreciate your generosity with your ideas.
If you are considering subscribing to Paul’s reports, Please don’t hesitate, just do it – it’ll put a smile on your face and dollars in your bank.
Tony Mathot

Tony Mathot

Dakota Cleaning Solutions

 Complete this simple form:

Emails You Can Trust



My blog has recently been added to Blog Nation.