People buy on emotion FIRST.
Isn't networking, all breakfasts and business cards?
As you know we held a unique event recently. Australia now has an Industry Networking Event. We bring together the 'white collar' professionals (the suits) and the 'blue collar' business owners.
And people have already made good money from it.
I know you've been to those breakfasts and dinners, met a bunch of people, collected a bunch of business cards and nothing came of it. Am I right?
Well here's the secret - that's not the way it works with networking. It's all about relationships.
"Are you crazy Paul?"
"Why would I say no to work?"
Stay with me, I begin to make more sense.
I know, you've spent a lot of money to make your phone ring and get enquiries from the internet, but every business should be saying 'no' to 5% of their enquiry calls most of the year.
This is a true story.
Have you ever tried to prove somebody wrong?
I arrived at Al's place recently to present Session 2 of 'The Secrets of Getting In' course. I was met, with him standing in his livingroom holding a wad of $50 notes in his hand.
I said "No Al, you are not due to pay me this week"
He said "Stop Sir," (he likes to call me Sir) "and listen to my story" he said.
"Last week I was mentioning to some business friends that I was doing this course with you (and mentioned how much money I was investing)" he said. "Both guys told me I was a fool and that I may as well take my money, put a match to it and burn it."
"But, after being bagged out by my friends, I wanted to prove you, wrong.
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"17 ways advertising companies can ripp you off!"
Do you advertise your business as 'Permeate Free'?
Why not? The milk companies and big retailers are making a fortune out of it.
Well, it's because of 'Conscious Consumerism'. People are getting very aware of the additives that go into their food - and they feel uncomfortable about that.
They have a problem - unknown food additives.
The smart marketers caught on to the problem and advertised to make their customers feel safe.
"Our milk is Permeate Free".
Now up till recently none of us knew anything about permeates in milk. Now, we are made conscious of a possible threat to our safety and we react by buying 'the safe milk'.
But some of the public has caught on. ALL milk is 'Permeate Free'.
But others still buy the 'Permeate Free' - just in case!
Stay with me for another story - you'll be surprised.