Bloody Tyer Kickers. How to turn them into paying clients.
Job estimate. Quoting for work, when people won't say 'yes' straight away.
New 3 session course
Bloody tire kickers! How to turn them into paying customers.
Frustrating isn't it.
There are fewer calls these days than there used to be - so fewer quotes to do - and more competitors across 5 times as many media - all quoting against you.
You spend lots of money, advertising to get people to call you for a 'free quote', but it's not free at all. It's costing YOU a lot of time, petrol and money.
Is this how it feels for you?
You do the right thing and answer your phone; you agree on an appointment time; you show up (on time); you listen to their needs (or what they think they need) then you assemble your quote and you email or hand it to them for their consideration.
Now, your quote can take from half an hour to days to complete, depending on the industry you're in.
The FREE QUOTE costs you a lot.
If you've been doing this for a while, you begin to sense the prospects that are going to waste your time. Argh! Bloody tire kickers!
The ones who are getting 6 quotes and you are number 3.
The ones who don't have a clue what they want and only wanted you to pick your brains for ideas.
Then there are the ones that are getting a quote to see how much they will need to save up, before they can get the job done.
In fact there are 13 steps a new client goes through from having a need that something's got to change, through to becoming a 'Raving Fan' of your business:
